PRESS RELEASE
Cetera Financial Group (Cetera), the premier financial advisor Wealth Hub, announced today that Cetera Investment Management (CIM), a registered investment adviser, has launched its Active Exchange Traded Funds (ETF) Research Select List available to Cetera-affiliated professionals. CIM’s newest select list features 50 active ETFs across 26 equity, fixed income and alternative asset classes, arming Cetera financial professionals with a thoroughly analyzed and vetted list of recommendations in a rapidly growing investment segment.
“We are proud to become one of only a handful of firms offering an active ETF recommended list to help educate our advisors about this growing investment structure,” said Chief Investment Officer Gene Goldman, CFA®. “We are confident that this is a key differentiator that will deliver multiple benefits to Cetera and our affiliated financial professionals, including business optimization and organic growth. We knew our affiliated professionals needed a tool to better understand the ETFs available to offer the best possible guidance to their clients – and today we have delivered that crucial tool.”
As of April 2024, overall assets invested in ETFs have grown to more than $8.9 trillion and of the 3,605 ETFs available in the Morningstar database today, 40% are listed as active. The number of Active ETFs has grown steadily since the U.S Securities and Exchange Commission (SEC) approved the ETF Rule (Rule 6c-11) in 2019. Prior to that rule, ETFs required special approval from the SEC to launch. The removal of that requirement allowed for quicker and cheaper ETF launches, creating a more robust market for this more tax-efficient investment structure. While a total of around 350 active ETFs existed in 2019, that number skyrocketed to almost 1,400 in 2023.