NEWS
ATFX, a prominent online trading and CFD broker, has announced a major upgrade to its global trading infrastructure through the integration of PriceOn™ from TraderTools.
This development is set to transform how ATFX manages trading flows from both institutional and retail clients, enhancing pricing and execution experiences while attracting new clients with data-driven, unique pricing and risk metrics.
PriceOn will enable ATFX to handle trading flows more effectively and efficiently, ensuring clients benefit from superior execution and competitive pricing. Leveraging advanced technology, including artificial intelligence and sophisticated algorithms, PriceOn is designed to manage complex client flows seamlessly.
This capability will allow institutional client flows to match with a wide range of retail client flows, even those with challenging characteristics, without compromising execution performance.
PriceOn’s AI-based algorithms represent the forefront of trading technology, providing precise and strategic execution that maximizes profitability for clients. Unlike traditional models, this partnership emphasizes delivering enhanced returns for ATFX’s global clients.
By integrating PriceOn, ATFX is bridging the gap between retail and institutional trading environments, creating a cohesive ecosystem that supports diverse global trading needs. This strategic move aligns with ATFX’s broader goal of fostering an integrated trading environment where different client types can interact seamlessly.
Joe Li, Chairman of ATFX, expressed his enthusiasm about the integration of PriceOn from TraderTools, stating,
“This strategic partnership will revolutionise our pricing capabilities and provide our clients with more competitive and accurate pricing. We are committed to constantly adapting and improving our services to meet the ever-evolving needs of our clients.”
In addition to ATFX hiring a number of senior industry executives, this strategic enhancement aims to not only improve pricing but also provide clients with a more efficient and profitable trading experience.
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